Tag: morgan stanley

The case made much noise last week. A  15 years old consultant at Morgan Stanley produced a white paper on how young people of his generation uses medias. And all the world to swoon over the document, to such an extent it was propelled on the front page of the Financial Times website. I hastened to read this report that was supposed to change the face of the world. I let you read them before we dig a little. Media&Internet How Teenagers Consume Media A few quick conclusions: - We learned nothing...