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Is your organization good at multiplexing ?

Summary : Knowing who should drive and own social media in the organization is a recurring question. Experience shows that when the project falls to a "central department", this latter often struggles to spread adoption outside of its own range, what causes the system to be underused or the emergence of internal competing projects. In the end, it's a costly and counter-productive situation. New approaches a needed that rely on new methodologies and attitudes : those who own the platform need to learn to share it with others, involve...

Is your organization good at multiplexing ?

Summary : Knowing who should drive and own social media in the organization is a recurring question. Experience shows that when the project falls...