Summary : what's a fan on facebook ? Someone who likes a product or a brand of course. Are we wure ? When, to be able to use this channel to get information or the solution to a problem with the product people have to become fan, the system is biased. So the only question is to know what one think of a system that turns lurkers or unhappy customers into fans despite of them. Clever trick or false advertising ?
What company is not trying to recruit as many...
Enterprise 2.0 is enterprise before being 2.0 and social tools are tools before being social. It's very important to understand that anything 2.0 is,...