Now that people realize that the traces everyone (businesses or individuals) leaves on the net impact their economic activities everyday more, "branding" is becoming a very trendy issue. First "personal" then, logically, "corporate".
Then, things should be as perfect as possible in a perfect world. Everyone will be able to know everything about anyone, so will be able to make the best possible decisions, companies won't make "casting mistakes" anymore and applicants will be sure to find employer they perfectly fit with. I don't know if you share my opinion...but...
Now that people realize that the traces everyone (businesses or individuals) leaves on the net impact their economic activities everyday more, "branding" is becoming...