In a fast changing world, businesses are getting tangled up in their strategy. A strategic plans follows another that had even not been achieved because the context has changed and make it irrelevant. That comes with two major downsides : by continuously being "in between" businesses are never specifically somewhere and employees are getting lost and unmotivated by this because of this linking of turns that never ends that makes them feel that nothing will never be achieved.
Strategy is not a destination but an enabler
The mistake may be that...