The debate on the ROI of Enterprise 2.0 is far from its end even if I often have the impression that avoiding the question is a common easy answer. Either the "we don't care" or the 'it's different, you can't understand" answers don't satisfy me.
When an enterprise is asked to invest energy, time, money, it's legitimate to want to know what it will get in return. More precisely :
- if their will be any return
The answer is obvious : yes
- if this return will be a vague "better something",...