Businesses must be agile to keep the pace of the new business cases of digital transformation. In this context, the cloud looks like a mandatory turn for whom wants to be fast enough. It's not possible anymore to go for pharaonic application development and deal with months-long evolution cycles (and even more) while the evolution of needs and usage requires to think and act in terms of weeks.
While we're witnessing a logical and unavoidable cloud rush we're seeing businesses (and lot the least ones) taking the opposite direction.
GM hired...
Is the Cloud, which has been so helpful to make social business initiatives blossom, becoming a limit to their success. That's a legitimate question...