Experience is back under the spotlights as businesses are starting their digital transformation. In this context, believing that giving marketing a revamp and improve the in-store atmosphere would be a big mistake. But it's tempting to focus on these two points and overlook the essential part of the scheme, the one that turns experience into more than a front policy, a new layer and makes the entire company think "experience by design".
Becoming an experience company has many impacts, at various levels, and businesses must be aware of that before...
Experience is back under the spotlights as businesses are starting their digital transformation. In this context, believing that giving marketing a revamp and improve...