Tag: pdca

Experience is back under the spotlights as businesses are starting their digital transformation. In this context, believing that giving marketing a revamp and improve the in-store atmosphere would be a big mistake. But it's tempting to focus on these two points and overlook the essential part of the scheme, the one that turns experience into more than a front policy, a new layer and makes the entire company think "experience by design". Becoming an experience company has many impacts, at various levels, and businesses must be aware of that before...