I've written a lot on experience and its importance in new business models, digital or not. I had the chance to go further into the matter during a long discussion with Manuel Diaz, President of Emakina France, known for being a thought leader in this field.
Bertrand Duperrin : Hello Manuel. You've been focusing you speech on customer experience for a long time now. Can you tell me how the move started with the social web ended there ?
Manuel Diaz : There are some founding blocks behind that. First, let's try...