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People are more than users

Whether we are talking about e-commerce, customer relations, HR and therefore general experiences, we often end up designating the subject of a process or a device by the word "user". This is only logical because in a world that has become digital (and a fortiori since the pandemic) no matter what the objective or intention is, the achievement of an objective, the realization of the intention requires the use of something. The user is what we know about a person But, and the transformation of commerce during the pandemic has, I hope,...