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Social Business is a production system

In what category should we put things like social business, social collaboration, enterprise 2.0, social CRM and all these new concepts that flourished during the last decade ? Some consider they are activities. That's to say things one does, often in addition to work. People share, participate. Sometimes it impacts others' work, sometimes one can get something in return and impressive amounts of conversations and information are generated, with an impressive potential value but without knowing when, where and how it will be turned into actual value. And today we're...