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If you don’t buy my products and services, you’re all going to die.

LinkedIn posts, conferences, consulting firm reports... it feels like we're in a race to see who can come up with the most catastrophic and radical predictions. "80% of tasks will be automated by AI", "50% of jobs will disappear by 2030", "in 20 years, everyone will be unemployed", "if you're still using this tool in 2024, you're screwed", "this tool/practice/job is dead". And, in the end, there is always a solution, an offer, a service. Ultimately, what appeared to be a serious analysis turns out to be a sales pitch...

The difficult art of business predictions

The business world loves predictions. The future of work, the future of HR, the year's marketing trends, the emerging technologies to watch…we're all over...

In the age of context the web is a collective intelligence platform

Connected objects, (big) data, social networks. They are today's hot topic even if the general public and even businesses don't really understand what it's...