Tag: product
Customer relationship
The new customer centricity
Every business claims it's customer centric. At least that's the discourse, reality being very different. Between those...
Customer relationship
With every business becoming a marketing businesse, what happens to the product ?
Today, due to increasing customer expectations and what technology makes possible, business must reinvent their marketing. This...
Human resources
One Microsoft : why they may get things really right
Unless you've spent your summer on Mars, you must have heard of the reorganization announced by Microsoft....
Digital Economy
What should we think of a business that disdains its products ?
Summary : when one invests in a company, valuing it, it's normal to have a close look...
Collaboration
Community management is about business, not claptrap
I recently bumped into a post putting community managers on their guards : if they can't demonstrate...