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Treat your employees as if they were customers

One of the main challenges of digital transformation is aligning the internal and the external side, or, to be more specific, to make the one inspire the other and the other support the one. Besides that, facing new employee expectations caused by the evolution and digitization of society, I see many organizations being doubtful about how far they should go and saying "we're sick of employees behaving like customers". If I think some limits should be put to what is nothing else than consumerization of work, I think they're wrong...