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The limits of social collaboration : a matter of “pull”

If we had to make a distinction within social business approaches, it would surely be between internal and external facing ones. External facing ones with initiatives are more and more clear, business and even process driven, with clear mechanisms and measurement. Internal facing with poor measurement, where processes are left unchanged and where change is made "available", hoping that common sense and seduction will do the job without having to deal with human and organizational change. If you're not convinced, wonder how many processes have been created or reinvented in...

The limits of social collaboration : a matter of “pull”

If we had to make a distinction within social business approaches, it would surely be between internal and external facing ones. External facing ones...

Making the most of key resources in collaboration

Summary : tomorrow's organization will be connected and communicative. This is the only way to success in the knowledge economy. But communication and exchange,...

Employees first ! Supporting those who really create value.

Summary : "Reverse the pyramid"...other words may be used to scare less but it's concern shared by many organization. It's, in some ways, necessary...

Engage with customers. And then ?

Summary : It's obvious that the use of social media within companies and between companies and customers are not compartmentalized but complementary disciplines. If...

Personal branding is not about self promotion but collective intelligence

It's incredible to see how the subject became fashionable in a few months (anyway in France) and how many experts suddenly emerged on the...

Will you have to throw your marketing outside of the window ?

McKinsey recently issued a report entitled Managing beyond web 2.0 which is about constraints businesses are meeting in a connected world. Those who relied...

Enterprise 2.0 as a part of the Global Enterprise

Many questioning about enterprise 2.0 these last weeks. How to make it work, how help companies to understand it, how to calculate the ROI...

Think 2.0 and search for your client

In the "how to  build enterprise 2.0" or "how to make management 2.0 happen in the workplace" series (which is not always the same...

Management 2.0, SOO and productivity

I started, here and there, writing about the need for changing flows direction within organization : switching from a "pushed" to a "pull" way...
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This work is licensed under Creative Commons Attribution-NonCommercial 4.0 International