Before starting anything in any context, knowing what one want to achieve is essential. Some say that the answer is obvisous : sell. The famous "Nothing happens until something is sold" by Thomas Waston is still unconsciously embebbed in many things we do and we have to admit that being the best at anything is useless if the company doesn't sell anything. But there comes the second pitfall : selling is nothing if the organization is unable to deliver what's been promised. We often hear that being "sales oriented"...