If you read this blog it may be because the new approaches to collaboration and among them social networks interest you. You surely get their potential. You surely understand that deploying a tool, put passion and energy in your projet and pray is not the best way to make things work and achieve tangible results too.
A first sight, social networks are very easy : people, interactions, relationships, a hudge potential of value and, at the end, incredible and unexpected results. Unfortunately, for many reasons I won't list here, what...