Tag: ray wang

Among the many books about digital transformation (whatever the form it takes) I'd like to draw your attention to the excellent Disrupting Digital Business: Create an Authentic Experience in the Peer-to-Peer Economy by Ray Wang. This book is worth reading for many reasons : it's clear, easy to read and provides many keys to understanding the digital thing. In short, I advise anyone interested in the matter to read it. Key element of the new paradigm : no one sells products anymore but services and experiences. Hence the mission of any...