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Recruiting is a matter of marketing and candidate experience

HR and recruiting will, like any corporate function, face the consumerization of the work environment. By saying that I mean that practices, approaches and tools from the consumer world will be used  for employees. It's about a true employee experience and the need to consider employees as internal clients. The job market is a candidate-driven market That's no wishful thinking but the consequence of two trends. First there are the growing expectations of employees and candidates who don't understand that businesses make so much effort for them when they are customers...