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Behind the scene at Orange Social Hub, with Lionel Fumado

Businesses lost control over their image and reputation the very first day they lost the exclusivity of speach about themselves. Today, no business can afford to not listen what's being said on social networks, identify weak signals, anticipate crisis and proactively engage with their communities and clients. They build dedicated systems from both a technology and organizational standpoint. Today I propose you to discover Orange's one, the Social Hub, with an interview with Lionel Fumado who's in charge of managing this activiyt. Bertrand Duperrin: Hi Lionel. What's the idea behind the Social...

Behind the scene at Orange Social Hub, with Lionel Fumado

Businesses lost control over their image and reputation the very first day they lost the exclusivity of speach about themselves. Today, no business can...

How does digital transformation look like #1 : the visible part

Once leaders have understood there may be reasons to change things, the first question that comes is "what should we do ?", "how will...

Don’t reduce the intangible economy to the digital economy. Thanks.

I've already written about the new GDP calculation method that will soon be at work in the US. Regarding to what I've read here...

Influence : a presentable outer garment that shows one gets nothing about value

Summary : in a world of conversations and relationships, influence is the new Grail anyone has to acquire and measure. But influence is nothing...

Is the social customer a social monster ?

Summary : the social web and the emergence of the social customer raised the promise of a more productive and qualitative relationship between customers...

Is reputation a new currency ?

Summary :reputation is often mentioned as a new currency in models based on exchange, trust and collaboration. It' logical to some extent but a...

Investing in people ? Are you kidding ?

Summary : the knowledge economy rely on people as an efficiency and growth driver. That's a given. To ensure the competitiveness of businesses in...

Corporate e-reputation is the visible part of an impressive iceberg

Summary : enterprises fear, and sometimes with good reasons,  the impact on their reputation of what their employees could write on the web. But...

Is digital identity only for experienced people ?

A few weeks ago I attended an event called YouOnTheWeb which purpose was to make people aware of digital identity, e-reputation and personal branding....
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