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Behind the scene at Orange Social Hub, with Lionel Fumado

Businesses lost control over their image and reputation the very first day they lost the exclusivity of speach about themselves. Today, no business can afford to not listen what's being said on social networks, identify weak signals, anticipate crisis and proactively engage with their communities and clients. They build dedicated systems from both a technology and organizational standpoint. Today I propose you to discover Orange's one, the Social Hub, with an interview with Lionel Fumado who's in charge of managing this activiyt. Bertrand Duperrin: Hi Lionel. What's the idea behind the Social...

Behind the scene at Orange Social Hub, with Lionel Fumado

Businesses lost control over their image and reputation the very first day they lost the exclusivity of speach about themselves. Today, no business can...

Is the social customer a social monster ?

Summary : the social web and the emergence of the social customer raised the promise of a more productive and qualitative relationship between customers...

Is reputation a new currency ?

Summary :reputation is often mentioned as a new currency in models based on exchange, trust and collaboration. It' logical to some extent but a...

Investing in people ? Are you kidding ?

Summary : the knowledge economy rely on people as an efficiency and growth driver. That's a given. To ensure the competitiveness of businesses in...

Is digital identity only for experienced people ?

A few weeks ago I attended an event called YouOnTheWeb which purpose was to make people aware of digital identity, e-reputation and personal branding....