Tags ROI

Tag: ROI

Industry 4.0 : the dark side of the digital enterprise

Digital transformation often goes hand and hand with customer experience and the highest priority is often given to marketing and customer relationship initiatives. It...

Is the chief data officier the new ROI guy ?

The digitalization of society make new jobs emerge. Among them the Chief Data Officer (CDO). The chief data officer is responsible for the governance...

Marketing getting lost in digital according to Accenture

Accenture issued a CMO Insight Survey,summing-up the challenges of digital marketing. The result of this is difficulty to keep up with clients' expectations in...