Tags ROI
Tag: ROI
What’s the value of digital transformation ?
Let's not be in denial : we can say whatever we want about digital transformation, when it comes resources and budget allocation it's impossible...
Numbers and ROI : please admit when you have no clue
chiffres, prédictions, prévisions, roi, RONI
Industry 4.0 : the dark side of the digital enterprise
Digital transformation often goes hand and hand with customer experience and the highest priority is often given to marketing and customer relationship initiatives. It...
Digital transformation: customer experience isn’t everything
Digital transformation is one of today's hottest topics. It's a wide field and the word is often used as a catch-all to mention anything...
Measure the ROI of an enterprise social network with Big Data
I previously mentioned the role of a Chief Data Officer in the measurement of the ROI of social business initiatives. Here's an example of...
We need less community managers and more loops closers
When a business starts an internal social business initiative one of the first concerns is to define the roles / profiles they need in...
Let’s talk about the ROI of email. (Yes..it matters)
Because of the lack of sound arguments on the ROI of social technologies in the workplace - of because the discourse that should come...
Is the chief data officier the new ROI guy ?
The digitalization of society make new jobs emerge. Among them the Chief Data Officer (CDO). The chief data officer is responsible for the governance...
Marketing getting lost in digital according to Accenture
Accenture issued a CMO Insight Survey,summing-up the challenges of digital marketing. The result of this is difficulty to keep up with clients' expectations in...