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AI and trust at the heart of business strategies for PwC

It has been several years since I last mentioned PWC's CEO Survey, but this year it is very much in line with my current news and interests. Indeed, its 29th edition offers a detailed snapshot of executives' priorities, risk perceptions, and investment choices in a context marked by increased uncertainty, persistent technological acceleration, and growing pressure on the performance and reliability of organizations (Leading through uncertainty in the age of AI). Contrary to some simplistic interpretations, the report is not limited to artificial intelligence or issues of trust alone, but...

Digital transformation: customer experience isn’t everything

Digital transformation is one of today's hottest topics. It's a wide field and the word is often used as a catch-all to mention anything...

Measure the ROI of an enterprise social network with Big Data

I previously mentioned the role of a Chief Data Officer in the measurement of the ROI of social business initiatives. Here's an example of...

We need less community managers and more loops closers

When a business starts an internal social business initiative one of the first concerns is to define the roles / profiles they need in...

Let’s talk about the ROI of email. (Yes..it matters)

Because of the lack of sound arguments on the ROI of social technologies in the workplace - of because the discourse that should come...

Is the chief data officier the new ROI guy ?

The digitalization of society make new jobs emerge. Among them the Chief Data Officer (CDO). The chief data officer is responsible for the governance...

Marketing getting lost in digital according to Accenture

Accenture issued a CMO Insight Survey,summing-up the challenges of digital marketing. The result of this is difficulty to keep up with clients' expectations in...

Social media, social business and networked enterprise : move on, there’s nothing new

It happens once or twice or year : McKinsey issues its report on the state of the networked enterprise (the in-house word for social...

If you leave your marketing alone, digital won’t fix it

In short : while digital was supposed to trigger a new era for for marketing, it seems to be slowly killing it. Low performance...

Social Business : what works and how

In short : The IBM Institute for Business Value recently issued a report on social business and the best ways to make it work....
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