If we had to make a distinction within social business approaches, it would surely be between internal and external facing ones. External facing ones with initiatives are more and more clear, business and even process driven, with clear mechanisms and measurement. Internal facing with poor measurement, where processes are left unchanged and where change is made "available", hoping that common sense and seduction will do the job without having to deal with human and organizational change.
If you're not convinced, wonder how many processes have been created or reinvented in...
If we had to make a distinction within social business approaches, it would surely be between internal and external facing ones. External facing ones...
Summary : it's a shared assumption that enterprises need doers. But, pushed to its limit, these logics do not always mean improvement but, paradoxically,...