Tag: sales
Human resources
What tone and personas for your HR communication ?
danone, marketing, marketing-rh, marque-employeur, personas, Recrutement, Ressources Humaines, ventes
Customer relationship
Social CRM is not about media but a new approach to customer relationship
Summary : everyone has an idea, even a rough one, of where social CRM is taking us...
Books I read
Just read “Sales 2.0” : it’s not about technology
I often mention salesteam to demonstrate the benefits of social networks to support more effective business practices....
Collaboration
What CRM is and what it should be
The good thing with acronyms is that they are easy to remember. Their weakness is that it's...
Customer relationship
Social CRM and lead generation : headaches ahead !
Objectively, to my mind, Social CRM is the first concrete and operational formalization of the wider enterprise...
Collaboration
Efficiency, performance, constraints and things 2.0
We saw in a previous post that one of the best ways to improve performance was not...
Web & Usages
Using web 2.0 to improve sales performance
Dennis McDonald and Social Media Today are working on a white paper in order to define where...
Collaboration
2.0 ratings for employees : it’s not that simple
Andrew Mc Afee wrote two interesing posts on the need for using 2.0 ratings for employees (...