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My new Linkedin hygiene

For a long time, Linkedin, as a professional social network, was a rather polished, qualitative space that stood out from many other platforms, but times are changing and Linkedin is gradually following the path that most social networks have embarked upon: a slow and perhaps inexorable mediocrity. In a word, Linkedin is becoming Facebookized. Others would say that it's enshitting (The enshittification of Twitter and platforms in general (it's in French but worth asking an AI to translate it)). It's a bit like a restaurant that used to serve homemade food made with...

My new Linkedin hygiene

For a long time, Linkedin, as a professional social network, was a rather polished, qualitative space that stood out from many other platforms, but...

Social CRM is not about media but a new approach to customer relationship

Summary : everyone has an idea, even a rough one, of where social CRM is taking us but no one exactly knows what will...

Just read “Sales 2.0” : it’s not about technology

I often mention salesteam to demonstrate the benefits of social networks to support more effective business practices. There are many reasons to that :...

What CRM is and what it should be

The good thing with acronyms is that they are easy to remember. Their weakness is that it's easy to forget their meaning. Let's consider...

Social CRM and lead generation : headaches ahead !

Objectively, to my mind, Social CRM is the first concrete and operational formalization of the wider enterprise 2.0 concept. But it won't go without...