Tag: sales

Social CRM is not about media but a new approach to customer relationship

Summary : everyone has an idea, even a rough one, of where social CRM is taking us...

Just read “Sales 2.0” : it’s not about technology

I often mention salesteam to demonstrate the benefits of social networks to support more effective business practices....

What CRM is and what it should be

The good thing with acronyms is that they are easy to remember. Their weakness is that it's...

Social CRM and lead generation : headaches ahead !

Objectively, to my mind, Social CRM is the first concrete and operational formalization of the wider enterprise...

Efficiency, performance, constraints and things 2.0

We saw in a previous post that one of the best ways to improve performance was not...

Using web 2.0 to improve sales performance

Dennis McDonald and Social Media Today are working on a white paper in order to define where...

2.0 ratings for employees : it’s not that simple

Andrew Mc Afee wrote two interesing posts on the need for using 2.0 ratings for employees (...