It's incredible to see how the subject became fashionable in a few months (anyway in France) and how many experts suddenly emerged on the subjec. As Vincent Berthelot I was rather taken aback about what it was all about but, at the end, I came to a quick conclusion:
- if everyone is transparent and shows what he/she really is, it can be a good thing.
- in the same way, personal branding must come with an ongoing improvement approach : "how to improve in order to be what I...