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Personal branding is not about self promotion but collective intelligence

It's incredible to see how the subject became fashionable in a few months (anyway in France) and how many experts suddenly emerged on the subjec. As  Vincent Berthelot I was rather taken aback about what it was all about but, at the end, I came to a quick conclusion: - if everyone is transparent and shows what he/she really is, it can be a good thing. - in the same way, personal branding must come with an ongoing improvement approach : "how to improve in order to be what I...