Tags Service economy

Tag: service economy

The steps to becoming an experience company

Even when one is convinced that the future of marketing is customer experience, that there's no customer experience without employee experience and that the...

The Whys of the digital transformation explained to the C-Suite

Digital transformation programs are flourishing inside organizations whatever the name they're given. No matter if things start wich collaboration, customer relationship, learning organization etc.,...

The individalization of custmer relationship : why and how ?

The individualization of customer relation is the new concern of marketing departments. After mass marketing, after segments, we've reached the ultimate level of granularity....

The future of enterprise : a matter of service

Summary : nothing better than thinking about service when imagining the future of enterprise. Because it's both the foundation of new economic models. Because...

From services management to enterprise 2.0

Summary : the shift from the old manufacturing model to a service one is key to the future competitiveness of lots of industries. Rather...