Tag: service economy
Customer relationship
Experience breaks down the walls between sectors
The latest PWC CEO study showed a major trend : to stay competitive, most leaders think they...
Customer relationship
The steps to becoming an experience company
Even when one is convinced that the future of marketing is customer experience, that there's no customer...
Customer relationship
The Whys of the digital transformation explained to the C-Suite
Digital transformation programs are flourishing inside organizations whatever the name they're given. No matter if things start...
Customer relationship
The individalization of custmer relationship : why and how ?
The individualization of customer relation is the new concern of marketing departments. After mass marketing, after segments,...
Collaboration
The future of enterprise : a matter of service
Summary : nothing better than thinking about service when imagining the future of enterprise. Because it's both...
Collaboration
Enterprise 2.0 and social business : yes but why ?
Summary : while the need to transform organizations seems to be a given for anyone it seems...
Management
Don’t confuse enterprises without managers with without management
Summary : we talk a lot about the cases of enterprises without managers, praised for their agility...
Books I read
From services management to enterprise 2.0
Summary : the shift from the old manufacturing model to a service one is key to the...