Tag: services marketing

Who should be in charge of the digital transformation ? There's no magic model that works in every situation but we're starting to see some good practices no one should depart from. First, the digital transformation should not be owned by a person or a department in particular. That does not means there should not be a leader, Chief Digital Officer or other in charge of the big picture and coordination but it's a global process that should involve the entire enterprise, from support functions to business lines. A leader...