Let’s talk about B2B customer experience
automatisation, B2B, caterpillar, connaissance client, data, donnÃ©es, expÃ©rience, expÃ©rience client, extranet, marketing, optimisation, process, self-service, valeur
Are services the limit to the sharing economy ?
The sharing economy is disrupting traditional approaches and questions the position of former leaders. Its growth made...
The steps to becoming an experience company
Even when one is convinced that the future of marketing is customer experience, that there's no customer...
Robots and Connected Objects
No one buys connected objects
If connected objects are the next big revolution, it seems that - as often - there's going...
Are CMO and CHRO the winning duet of the digital transformation ?
Who should be in charge of the digital transformation ? There's no magic model that works in...
In the age of robots, hell is other people
Will the massive arrival of robots in our private and professional lives mean more dehumanized lives ?...
The future of enterprise : a matter of service
Summary : nothing better than thinking about service when imagining the future of enterprise. Because it's both...
Books I read
From services management to enterprise 2.0
Summary : the shift from the old manufacturing model to a service one is key to the...