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Let’s talk about B2B customer experience

automatisation, B2B, caterpillar, connaissance client, data, données, expérience, expérience client, extranet, marketing, optimisation, process, self-service, valeur

Are services the limit to the sharing economy ?

The sharing economy is disrupting traditional approaches and questions the position of former leaders. Its growth made possible by the web and the platform...

The steps to becoming an experience company

Even when one is convinced that the future of marketing is customer experience, that there's no customer experience without employee experience and that the...

No one buys connected objects

If connected objects are the next big revolution, it seems that - as often - there's going to be a time gap between the...

Are CMO and CHRO the winning duet of the digital transformation ?

Who should be in charge of the digital transformation ? There's no magic model that works in every situation but we're starting to see...

In the age of robots, hell is other people

Will the massive arrival of robots in our private and professional lives mean more dehumanized lives ? Should we expect a legitimate mistrust movement...

The future of enterprise : a matter of service

Summary : nothing better than thinking about service when imagining the future of enterprise. Because it's both the foundation of new economic models. Because...

From services management to enterprise 2.0

Summary : the shift from the old manufacturing model to a service one is key to the future competitiveness of lots of industries. Rather...

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