One day, annoyed by an unexpected problem, an employee figures out that the best may to find a solution is to use the social network his company deployed months ago. He logs in, throw a message in a bottle and....will never get any answer.
The "message in a bottle" case is the typical use case of an enterprise social network and most business cases rely on it. It's also the case that's often the least successful.
Why ?
1°)Because the employee had never used the network before and decided to do so...