Tag: social customer

Summary : the social web and the emergence of the social customer raised the promise of a more productive and qualitative relationship between customers and businesses. In fact we can see that the empowerment of customers may remove all kind of responsibility what harms the constructive nature of such an approach. Is this, for businesses, the price to pay to make the most of and with their most positive customers or will the day come when they'll say 'stop" because the benefits are not worth the efforts made ? While...