Tag: social media

Social Media is a Secondary Competence

Summary : Digital, social media and networks...businesses are looking for people mastering these new concepts and tools....

How to keep the humane side of moments of truth in online customer relationship

Summary : even if social media are a good means to make the humane side of the...

Is your organization good at multiplexing ?

Summary : Knowing who should drive and own social media in the organization is a recurring question....

Internal communication and social media : move the filter !

Summary : with the coming of social media in the workplace and the need for internal communication...

On the place of social media in corporate strategies

Summary : More and more strategic plans are now involving social media. Should we welcome this or...

Social CRM is not about media but a new approach to customer relationship

Summary : everyone has an idea, even a rough one, of where social CRM is taking us...

Social media and customer service : don’t make exceptions become mainstream

Summary : when an enterprise invests in social media to improve its customer service it may think...

Customer service : avoid being the victim of you social media success

Summary : while some businesses are puzzled towards the lack of success of their customer service initiatives...