Because of the lack of sound arguments on the ROI of social technologies in the workplace - of because the discourse that should come with may not be very popular -, the ROI of email is often used as the ultimate argument with an unanswerable question :
"But who cared about the ROI of email ?"
Followed by the unavoidable conclusion : if no one did that for email, why bothering us with the ROI of social technologies and, above all, of enterprise social networks.
The about-turn is easy and comes with...
In short: even if traditional approaches have fine days ahead, there's an increasing need for niche learning in a conversational and adhoc fashion. A...
Summary : another book on enterprise social networks ? Yes but this one avoids many traps and commonplaces. "The Collaborative organization" is a very...
Summary : according to a recent McKinsey study, organization may expect a 25% increase in productivity from social technologies. But, behind this appealing headline,...