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The future of social business : platform, system, verticality, mobility, data

In what direction is social business (or enterprise 2.0 or collaborative enterprise...) heading ? As I already discussed, it's stagnating, either by lack of systemic approach, lack of leadership or wrong approaches. There are two possible ways out : invent - once again - something that should work in theory because it's logical and makes sense and change the version number (I've recently read things on enterprise 3.0 or 4.0 these last weeks..), to pack the same stuff in a new and more appealing gift box or focus on...

The future of social business : platform, system, verticality, mobility, data

In what direction is social business (or enterprise 2.0 or collaborative enterprise...) heading ? As I already discussed, it's stagnating, either by lack of...

On Intranets 2.0 : one person but several roles and attitudes

Summary : There's, in the 2.0 mythology, a belief according to which tomorrow's intranets will be nothing more than social networks and where individuals...

A socialnomics Manifesto

I rencently mentioned the word "socialnomics". Whatt's the interest ? In an interconnected world (not only by the net...a world were everything can impact...

Is Netflix the right example of enterprise 2.0 ?

Netflix recently issued a 128 slides document explaining their culture, their organizational model, their management and the way they work. It attracted a lot...

Enterprise 2.0 : the truth is in the middle

As you may have notices in my latest posts (and it will continue in the future ones), questions related to enterprise 2.0 (the name...

Will you have to throw your marketing outside of the window ?

McKinsey recently issued a report entitled Managing beyond web 2.0 which is about constraints businesses are meeting in a connected world. Those who relied...

Recruitment process socialization

New concrete example of socialization : the recruitment process. Here again, we'll see that it's possible to do things without Copernican Revolution or harming...