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When colleagues are clients, everyone should adopt a vendor mindset

When it comes to digital transformation and more generally to any change program, I've surprised to see to what extent the value proposition for the employee is overlooked. Would anyone have the idea of launching a product for customers without thinking of the value proposition for them ? Of course not, because purpose is to make the client buy the product. On the other hand, within the organization, this matter is quickly dealt with if not totally overlooked.The employee has no choice. He's being paid so he'll obey and...

Digital and the consumerization of the workplace

changement, collaboration, Communication, conduite-du-changement, consumérisation, data, données, expérience employé, formation, Management, marketing, marque-employeur, Ressources Humaines, soo, transformation digitale

[Quote] Markets are conversations

"Markets are conversations" That's the first these of the cluetrain manifesto. No matter the documents dates from 1999, it's been used to trigger the earliest...

The future of enterprise : a matter of service

Summary : nothing better than thinking about service when imagining the future of enterprise. Because it's both the foundation of new economic models. Because...

Being done with the enterprise 2.0 value discussion

Summary : many still wonder what new tools will bring to their organization and still have trouble visualizing the benefits. The reason is simple...

Are you “on demand” or “when we can” ? Enterprise 2.0 and the customer perspective

What does social software bring ? Nothing by itself (contrary to many others, a social app doesn't process or treat anything but allow people...

The three dimensions of enterprise 2.0

There are many discussions on what enterprise 2.0 is, what it implies. There are many different visions, depending on each one's interests. From one...