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Redefining success in a fast changing world (PWC Study)

PWC recently issued the 2016 edition of their "Global CEO Survey". With no surprise, we learn that their major concern is the extreme volatility of their environment made of fast changes and wide zones of uncertainty. This is not a new trend but it's reaching such a high that it's questioning many fundamentals : while the usual question is about knowing how to be successful, it appears that one the main takes of the study is to start by redefining what success is. According to PWC, businesses must focus on...

Redefining success in a fast changing world (PWC Study)

PWC recently issued the 2016 edition of their "Global CEO Survey". With no surprise, we learn that their major concern is the extreme volatility...

While Businesses try to improve resilience, what about customers ?

Summary : with constantly moving markets and fickle demanding customers, organizations should improve their resilience. But customer relationship is a dance that needs two...

Adopt enterprise 2.0 or adopt your future ?

Summary : we can often hear that the path is more important than the destination and the world of enterprise 2.0 and social business...

Don’t tell my mum I’m a community manager, she believes I play piano in a brothel

Summary : There's a tendency to call "community manager" any person that communicates online for an enterprise...even it the activity has nothing to do...

Engaging is not delivering

Summary : tomorrow's enterprises will be conversational and will need engagement from employees and customers. But engagement useless if not turned into concrete actions,...

Social CRM is not about media but a new approach to customer relationship

Summary : everyone has an idea, even a rough one, of where social CRM is taking us but no one exactly knows what will...

A socialnomics Manifesto

I rencently mentioned the word "socialnomics". Whatt's the interest ? In an interconnected world (not only by the net...a world were everything can impact...

Enteprise 2.0 : real benefits for whom makes efforts

McKinsey recently issued a new report in the line of what they already published these last months. It's about the benefits enterprises can take...

Beyond social CRM : social stakeholders management

Last week I wrote what social CRM meant to me. It's the inevitable step toward the implementation of a customer relationship management of a...

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