Until not so far ago, when we talked about structuring technologies for businesses it was clear that it was about the ERP. Like it or not, the ERP was (and is still) the backbone of any business, the mandatory channel for their nerve impulse, orders and decisions the brain sends to the body.
There was no other system businesses were that dependant on, and most of all not on the client/customer side. Until the 2000s technology was absent on the customer side. Of course businesses used CRM to manage the...