Tag: storytelling

One of the major concern for any business trying to launch an enterprise social network is to generate relevant contents. Which is obvious : why would users use the enterprise social network if they find nothing relevant in, if they have no reason to come ? This is the point where confusion often happens and things get complicated. What's a good content ? Using the word "content" is often enough to bias the whole approach. Coming from the communication world it comes with lots of connotations that make project and community...