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What if in the business world, accidents were a strategy?

In the popular imagination, success stories in the tech world are due to two things: a unique vision and exemplary execution. And that often implies that there is a brilliant founder at the origin of it all. But the reality is often very different. In the early 90s, there was a book that fascinated me: “Accidental Empires” by Robert X. Cringely. It is the pseudonym of Mark Stephens, an American journalist, columnist and author specializing in IT and the tech industry, who worked at Infoworld, among others, and the book is one of the...

Do you need a digital strategy?

It was thought to have been buried for a long time, but it has resurfaced with COVID and its consequences, namely large-scale forced remote...

The new customer centricity

Every business claims it's customer centric. At least that's the discourse, reality being very different. Between those thinking they know their clients while their...

The end of tech companies

We've been hearing for years that tomorrow all companies will be technology companies. This is perfectly put by Jeff Immelt, GE's CEO : "If you...