Tag: strategy

Slack is often presented as an iconic start-up in modern collaborative working. A software program adopted by the most agile businesses, it emerged as a direct response to email overload and the complexity of distributed work. A dazzling success story, from Silicon Valley to Wall Street, culminating in a record acquisition by Salesforce in 2021 (What about Salesforce’s acquisition of Slack?). But as is often the case, reality does not resemble the success story we imagine. Less linear, but certainly more instructive. We are talking about a resounding failure, that of a video game as...