Tag: tangible assets

That's the buzzword of the moment : "being ubered". Since Publicis CEO Maurice Levy coined the word during an interview, there's not a single week without a paper about it. But what does "being ubered" really mean ? Some myths and realities.   1°) A newcomer enters a market : true For the time being, all the known cases have been caused by newcomer. But is it the only possible way ? I don't think so. Nature abhors a vacuum and the inertia of current players leaves a wide empty place for new...