Tag: tracking

Does better information sharing help us to achieve significant improvements in value creation ? A least enough to balance the time collaboration and sharing takes ? Do thousands of fans in rapture who "like" your page on Facebook help you to sell more ? At first sight yes. Logically yes. In theory yes. But are we sure it actually happens. By sure I mean : demonstrate a causal effect between an action, a behavior and the expected result, all other things being equal. Even if notable exceptions exist we need...