Tag: transparency

When Marketing and Communication face the wisdom of crowds

In brief : communication and marketing often feel helpless as the malleable mass becomes a wise crowd...

Beyond social (part 1) : decision making

Summary : adding a social layer brings few substantial gains while organizations don't change their models. No...

Social and 2.0 : principles to apply rather than postures to adopt

Summary : everybody's talking about social and 2.0 in the workplace but, when it comes to put...

While Businesses try to improve resilience, what about customers ?

Summary : with constantly moving markets and fickle demanding customers, organizations should improve their resilience. But customer...

Employees first ! Supporting those who really create value.

Summary : "Reverse the pyramid"...other words may be used to scare less but it's concern shared by...