Tag: twitter
Customer relationship
The day brands will be better at home than on Facebook
How many times did we hear Oracles predicting the end of Facebook ? Lots of times and...
Society
Social media make critical thinking critical
If there's a competence and attitude anyone should develop because it has become critical to survive in...
Digital Economy
What should we think of a business that disdains its products ?
Summary : when one invests in a company, valuing it, it's normal to have a close look...
Human resources
Do recruiters have still a role in recruitment ? And which one ?
Summary : recruiters still struggle to measure the actual performance of social networks for recruiting. Surely underestimated,...
Customer relationship
Are public social networks really people centric ?
Summary : social networks are people centric, or, at least, are supposed to be and that's taken...
Customer relationship
When customer service goes beyond the conversational catch-all : the Société Générale case
Summary :the future of customer relationship will be on the web. Quite logical when we see the...
Customer relationship
Communities and selfishnesses gatherings
Summary : while it's quite hard for enterprises to enter the good olds forums where fans have...
Software & Tools
Understanding social messaging concept and tools
Summary :enterprise social messaging is much more complex to understand that a simple enterprise Twitter. It's about...
Customer relationship
Social CRM is not about media but a new approach to customer relationship
Summary : everyone has an idea, even a rough one, of where social CRM is taking us...