How many times did we hear Oracles predicting the end of Facebook ? Lots of times and so much that no pays attention anymore to such predictions. We're living in a world of change where always looking for the "new xxx" and turning against former loves is a natural behavior. Bottom line : Facebook is till here and will be for a long time.
However, there are signs we can't ignore.
Brands are running out of steam on general public social networks.
That's a known fact : the "reach" of brand pages...
Summary : recruiters still struggle to measure the actual performance of social networks for recruiting. Surely underestimated, obviously underexploited, certainly misused. If we try...
Summary : while it's quite hard for enterprises to enter the good olds forums where fans have passionate conversations, they're still very uncomfortable with...
Summary :enterprise social messaging is much more complex to understand that a simple enterprise Twitter. It's about articulating flows, value creation, usage in a...