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The day brands will be better at home than on Facebook

How many times did we hear Oracles predicting the end of Facebook ? Lots of times and so much that no pays attention anymore to such predictions. We're living in a world of change where always looking for the "new xxx" and turning against former loves is a natural behavior. Bottom line : Facebook is till here and will be for a long time. However, there are signs we can't ignore. Brands are running out of steam on general public social networks. That's a known  fact : the "reach" of brand pages...

Do recruiters have still a role in recruitment ? And which one ?

Summary : recruiters still struggle to measure the actual performance of social networks for recruiting. Surely underestimated, obviously underexploited, certainly misused. If we try...

Communities and selfishnesses gatherings

Summary : while it's quite hard for enterprises to enter the good olds forums where fans have passionate conversations, they're still very uncomfortable with...

Understanding social messaging concept and tools

Summary :enterprise social messaging is much more complex to understand that a simple enterprise Twitter. It's about articulating flows, value creation, usage in a...

Social CRM is not about media but a new approach to customer relationship

Summary : everyone has an idea, even a rough one, of where social CRM is taking us but no one exactly knows what will...