Tags Twitter
Tag: twitter
The day brands will be better at home than on Facebook
How many times did we hear Oracles predicting the end of Facebook ? Lots of times and so much that no pays attention anymore...
Social media make critical thinking critical
If there's a competence and attitude anyone should develop because it has become critical to survive in the era of the web and social...
What should we think of a business that disdains its products ?
Summary : when one invests in a company, valuing it, it's normal to have a close look at the customers and the way currents...
Do recruiters have still a role in recruitment ? And which one ?
Summary : recruiters still struggle to measure the actual performance of social networks for recruiting. Surely underestimated, obviously underexploited, certainly misused. If we try...
Are public social networks really people centric ?
Summary : social networks are people centric, or, at least, are supposed to be and that's taken as a given. In fact those services...
When customer service goes beyond the conversational catch-all : the Société Générale case
Summary :the future of customer relationship will be on the web. Quite logical when we see the number of customers using mobile devices and...
Communities and selfishnesses gatherings
Summary : while it's quite hard for enterprises to enter the good olds forums where fans have passionate conversations, they're still very uncomfortable with...
Understanding social messaging concept and tools
Summary :enterprise social messaging is much more complex to understand that a simple enterprise Twitter. It's about articulating flows, value creation, usage in a...
Social CRM is not about media but a new approach to customer relationship
Summary : everyone has an idea, even a rough one, of where social CRM is taking us but no one exactly knows what will...