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Do platform really care about customer experience ?

These last years have seen the advent of platforms as a leading model in the digital economy, to such an extent that many came to the conclusion that the future belongs to platforms and that businesses that don't become platform will be dead soon. Without being that peremptory it's obvious that platforms did and will disrupt markets and that one will need strong differentiation factors to coexist with them on same markets. Platforms are the winning come-back of the marketplace Before going further, what's a platform exactly. Uber is a platform....

There’s no customer experience without tangible signs of recognition

chauffeur privé, expérience client, fidélité, programme de fidélité, programme de fildélisation, reconnaissance, uber

Are the leaders of the Uber Economy here to last ?

What's exciting with digital economy is that every time a revolution happens, we're looking forward to the next one. More seriously, it's not because...

No business got ubered. Jobs did.

Maurice Levy, the CEO of Publicis, found the perfect words. "Everybody is starting to worry about being Ubered". The image speaks for itself :...