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No, AI will not replace SaaS

For several months now, a discourse has been spreading throughout the tech ecosystem, often relayed by leading figures in the sector such as Satya Nadella, according to which generative artificial intelligence is about to render enterprise software as we know it obsolete. Traditional applications would be replaced by a new, more natural and intuitive interface: language, conversation with machines. It would no longer be necessary to navigate through a CRM, HR tool or office suite. All we would have to do is “ask” an AI to do it for...

No, AI will not replace SaaS

For several months now, a discourse has been spreading throughout the tech ecosystem, often relayed by leading figures in the sector such as Satya...

With every business becoming a marketing businesse, what happens to the product ?

Today, due to increasing customer expectations and what technology makes possible, business must reinvent their marketing. This is essential for two reasons • Attractiveness :...

What (digital) workplace experience for your employees ?

Employee experience is a prerequisite to customer experience which is the foundation of digital transformation. Without symmetry between the inside and the outside, digital...