When it comes to digital, experience is a key but still poorly defined concept, quite hazy for most people. Following my previous post and before going further, let's start with trying to find a definition of experience.
Experience must not be boiled down to customers and digital
Before anything, note that, contrary to what we can read on the matter, I did not write customer experience or digital experience. There's a reason to that : I don't think one can be successful in the experience economy (as a matter of fact...