Tag: value chain 2.0

I already wrote many posts about social CRM on this blog and I recently had the (unfortunate ?) opportunity to add a real life experience to my thoughts. Those who'd prefer to pass over the narative of a long story may directly go to the bottom of the page to read the conclusion. The situation A simple holidays week. The discovering of an airline I never took before and, on my trip back home, the experience of very bad weather conditions that made thousands of people strand in many airports. The background I...