Tag: value chain 2.0

From Social Media to Social CRM : a recent experience with airlines

I already wrote many posts about social CRM on this blog and I recently had the (unfortunate...

With Social CRM, enterprise 2.0 goes out of the black box and marketing gains importance

Many things have been told and invented in the 2.0 field since the word was coined in...

Will you have to throw your marketing outside of the window ?

McKinsey recently issued a report entitled Managing beyond web 2.0 which is about constraints businesses are meeting...

Socialize your business ? What does it mean ?

So this is the continuation of the reflection I started here. The purpose is not to discuss...