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Digital transforms Air Liquide’s core business and employee experience. Interview with Olivier Delabroy, VP Digital Transformation

air liquide, chaine de valeur, expérience employé, Innovation, simplification, transformation digitale

Industry 4.0 : the dark side of the digital enterprise

Digital transformation often goes hand and hand with customer experience and the highest priority is often given to marketing and customer relationship initiatives. It...

There’s not one but several digital transformations

If everybody's talking about digital transformation, agreeing on a definition and knowing where to start is not easy. As a matter of fact talking...

With digital the space between companies and customers is infinite

Being close to the customer is essentiel for brands from a marketing standpoint. The closer the biggest presence in the customer's life, the more...

Experience breaks down the walls between sectors

The latest PWC CEO study showed a major trend : to stay competitive, most leaders think they have to enter new sectors and many...

Digital reinvention : an orchestrated, cognitive symbiotic and contextual model

Among the many studies on digital transformation, one recently caught my attention. Issued by the IBM Institute for Business Value, it's titled "Digital Reinvention...

Big Data: A Revolution That Will Transform How We Live, Work, and Think

Very few people imagine to what extent what lies behind the catch-all name of big data will transform our lives in the future. Both...

On the place of social media in corporate strategies

Summary : More and more strategic plans are now involving social media. Should we welcome this or worry ? Knowing that tools are there...

A socialnomics Manifesto

I rencently mentioned the word "socialnomics". Whatt's the interest ? In an interconnected world (not only by the net...a world were everything can impact...
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