Tags Value chain

Tag: value chain

Social CRM needs more than a CRM approach

Ross Mayfield recently published a fundamental post about "social CRM". The statement of fact is simple : 1% of customer's conversations improve the organizational...

10 things I believe about the ROI of Enterprise 2.0

The "ROI" question is still very discussed even if it irritates many people and is used as a pretext for many things. Here are...