Tags Value
Tag: value
What’s the value of digital transformation ?
Let's not be in denial : we can say whatever we want about digital transformation, when it comes resources and budget allocation it's impossible...
Let’s talk about B2B customer experience
automatisation, B2B, caterpillar, connaissance client, data, données, expérience, expérience client, extranet, marketing, optimisation, process, self-service, valeur
Experience breaks down the walls between sectors
The latest PWC CEO study showed a major trend : to stay competitive, most leaders think they have to enter new sectors and many...
No jobs but activities. But what about incomes ?
One thing is sure : we must prepare to face a jobless future. Or, at least, with far less jobs that we have today....
Customers and the bring your own experience era
It took time before the message got understand and anchored into mindsets but it seems we've reached a tipping point : customers value experience....
How does digital transformation look like #1 : the visible part
Once leaders have understood there may be reasons to change things, the first question that comes is "what should we do ?", "how will...
Social Business and CFOs : the reconciliation ?
Not everybody in enterprises is as convinced and aware of the benefits of Social Business. For many reasons some even reject the matter. We...
We need less community managers and more loops closers
When a business starts an internal social business initiative one of the first concerns is to define the roles / profiles they need in...
One Microsoft : why they may get things really right
Unless you've spent your summer on Mars, you must have heard of the reorganization announced by Microsoft. "One strategy, One Microsoft" : that's how...