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AI won’t kill consulting, but it will force it to grow

We've heard this story a thousand times before. The internet was supposed to make consulting firms obsolete by giving everyone direct access to all the world's knowledge, then big data promised to replace external expertise with intelligent tools. Each time, we were told that consulting was on its last legs, and yet it is still here and, ironically, we often turn to it for help in mastering the technologies that were supposed to make it disappear. Generative AI is part of this line of innovations that will change everything and cause...

Free or paid content: what is the real issue?

The Internet has accustomed us to (almost) everything being free, and a massive movement to make more content available for a fee is worrying...

What’s the value of digital transformation ?

Let's not be in denial : we can say whatever we want about digital transformation, when it comes resources and budget allocation it's impossible...

Let’s talk about B2B customer experience

automatisation, B2B, caterpillar, connaissance client, data, données, expérience, expérience client, extranet, marketing, optimisation, process, self-service, valeur