Free or paid content: what is the real issue?
The Internet has accustomed us to (almost) everything being free, and a massive movement to make more...
What’s the value of digital transformation ?
Let's not be in denial : we can say whatever we want about digital transformation, when it...
Let’s talk about B2B customer experience
automatisation, B2B, caterpillar, connaissance client, data, donnÃ©es, expÃ©rience, expÃ©rience client, extranet, marketing, optimisation, process, self-service, valeur
Experience breaks down the walls between sectors
The latest PWC CEO study showed a major trend : to stay competitive, most leaders think they...
No jobs but activities. But what about incomes ?
One thing is sure : we must prepare to face a jobless future. Or, at least, with...
Customers and the bring your own experience era
It took time before the message got understand and anchored into mindsets but it seems we've reached...
How does digital transformation look like #1 : the visible part
Once leaders have understood there may be reasons to change things, the first question that comes is...
Social Business and CFOs : the reconciliation ?
Not everybody in enterprises is as convinced and aware of the benefits of Social Business. For many...